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Every day new websites pop up offering free electrical goods and the internet is littered with people claiming to have received free games consoles, iPhones, a free iPod and even laptops or Plasma HDTVs.
As hard as that may be to believe, the majority of those claims are true. This article attempts to put the record straight and explain how!
The phenomenon of referral marketing allows consumers to receive highly sought after free gifts through what are essentially advertising websites (known as a referrals website).
It's probably best to illustrate this with an example. Let's say you decide to sign up to get a free iPod Shuffle:
The first thing you will be asked to do is take out an advertiser's offer. If you are based in the UK, recommended offers include a free, no obligation DVD rental by post trial with LOVEFiLM or maybe a free ringtone download; most US sites carry similar offers with Blockbuster and various other well known and respected sponsors.
Step two is to refer others to repeat the process (hence the term “referrals website”). An iPod Shuffle would typically require just two referrals and we all have a couple of friends who could be persuaded to take up their own DVD rental trials.
Job done, just wait for the postman with your free iPod Shuffle!
This all seems very quick and easy but who are the winners? Why does it work?
Who |
Spent |
Received |
You |
Nothing, nil! |
Some free DVD rentals and a free iPod Shuffle. |
Referrals website |
£40 on your iPod Shuffle. |
Three commissions of between £20 and £30 each from the advertiser – Profit = up to £50 |
The advertiser (LOVEFiLM in this example). |
£60 - £90; a drop in the ocean compared to a TV or newspaper campaign. |
Three potential customers who have actually tried their service and may well like to keep it. |
Referral rates vary depending on the item you are after but you get the idea – everybody wins!
Of course, I even have a proof page! What better testimonial could you want than real items received by real people. There are literally hundreds of threads in the I Got My Free Item section of the eXceem free community forum; the system has proven so successful that it was also featured in a video podcast by the BBC's Newsnight program – take a look here.
If you are willing to take up a free trial such as the DVD rental with LOVEFILM referred to in this article, then yes, you will be receiving free gifts like the free iPhone 3GS or a free PS3 in no time at all!
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